Hello... or as we say in Yorkshire... ey up!

I'm Cath Tuffs, nice to meet you!
This is me & our Lola...the best Border Terrier ever!
I'm a creative and collaborative Art Director & Digital Designer based in Wakefield, West Yorkshire.
A bit about me—I started out studying fine art & textiles before diving into a fashion degree. Back in uni, I dreamed of becoming a tailor, but life had other plans! After graduating, I landed a junior designer role at a company that designed and supplied swimwear for major high-street retailers—and I absolutely loved it. Fast forward 20 years, I was Head of Design at a company in Leeds, helping to launch swimwear brands. That’s where I got a taste of web and digital design, and, well, the rest is history!
Now, with over two decades in the creative & design industry, I bring hands-on expertise in art direction, brand identity, and multi-channel campaign delivery — spanning web, social, print, and shopper marketing. If you’ve got a creative conundrum, I’m your go-to problem solver—whether it’s digital content creation, content strategy, project management, art direction, or brand identity. I'm your girl!
Passionate about health, wellness, and conscious living, I thrive working with brands that align with my own values of creativity, balance, and connection. As a regular gym-goer and qualified yoga teacher, I live these values daily and bring that same energy into my work.
I’m especially motivated by projects in the wellness, lifestyle, and purpose-led space, where design has the power to inspire positive change.