Project Overview:
Burntwood Court is a well-established leisure and hospitality venue in Yorkshire, offering a gym, spa, restaurant, and accommodation. While yoga was already on their class schedule, there was an opportunity to elevate their offering into a fully-fledged wellness experience.
As both a digital designer and a qualified yoga teacher, I set out to create a proposal that blended strategy, creativity, and wellbeing expertise.
The Challenge:
Burntwood has strong facilities but no unified wellness identity.
Opportunities included:
✔ Expanding beyond yoga into sound baths, yoga nidra, meditation, and holistic workshops
✔ Leveraging the spa, kitchen, and chef facilities to add healthy food packages
✔ Modernising their digital presence with consistent branding and engaging content
The key question: How can Burntwood position itself as the go-to wellness destination in the region?
The Solution:
I designed a scrolling, web presentation that showcased:
✔ The size of the UK yoga & wellness market (£12.3B and growing)
✔ How Burntwood could stand out locally (with nearest competitors in Leeds)
✔ A step-by-step plan for new offerings, branding, and digital presence
✔ My ability to lead both the teaching and the design execution
The Design:
The web presentation I design used soft, wellness-led colours, clean typography, and a modern digital flow, showing exactly how Burntwood’s wellness identity could look and feel online as well as in house.
Branding Concepts:
Consistent, calm visual identity adaptable across platforms.
Client: Burntwood Court Gym & Spa
This project demonstrates how I combine design skills with real-world wellness expertise.
Responsible and Accountable for:
Strategy & Concept
Visual Design
Yoga Teaching
Local knowledge / insight