The brief: Develop a value-led festive campaign that highlights our amazing product range, including cards, gifts, wrapping essentials, and party wear. The campaign should inspire customers with affordability, quality, and celebration, making it easy for them to create memorable festive moments.
The Campaign:
I used traditional Christmas colours to create backdrops that highlight the products while also exuding a real festive feel. The campaign lockup was implemented as an SVG, while all other copy and HTML were built responsively for a seamless experience across all devices.
Christmas Web & App Assets
I designed a complete suite of responsive assets for both web and app, ensuring a seamless and cohesive user experience across all devices.
Campaign Photography
Lifestyle photography styling & art direction
Inspiration Image-
For this campaign, I aimed to create a warm, traditional look with three key categories:
1. Cozy Fireplace
2. Under the Tree
3. Homely
I incorporated an abundance of carefully sourced props to make the entire scene feel inviting and full of festive charm.
Client: cardfactory.co.uk
Responsible and Accountable for:
Digital toolkit design
Wireframe sign-off
Sample selection
Prop sourcing
Creative art direction
Final asset design
Final web build