Project Overview:
This case study demonstrates how Nizoral’s brand message can be adapted across e-commerce and social media to maximise clarity, consumer appeal, and engagement. I created two complementary assets: an Amazon secondary image designed to boost conversion, and a social media creative to drive awareness and interaction.
Colour Pallet & Font:
I used Adobe Colour to extract Nizoral’s brand palette, ensuring full visual consistency. Adobe Retype was then used to identify the closest matching font, maintaining alignment with the brand’s typography.
Amazon Asset Creative:
This clean, benefit-led design leverages Nizoral’s signature pink palette for instant brand recognition, while presenting concise bullet points optimised for mobile clarity. Four short, high-impact benefits are highlighted to quickly build trust and drive purchase confidence, and I experimented with incorporating emotion through the model, a technique competitors use effectively, to elevate the impact of this secondary asset. This design is intended to be the third asset in the Amazon listing.
Social Media Creative:
I designed a square moving asset in Adobe Express to align with Nizoral’s current Instagram style and maintain brand consistency. While created in a square format, it could easily be optimised into a vertical Reel to expand reach via Instagram’s discovery algorithm. The upbeat, relatable tone is crafted to engage younger audiences while reinforcing the hero message: “Be a Dandruff Hero.”
Strapline in comments - Say goodbye to flakes and hello to confidence. Nizoral’s got your back with fast, proven relief — Be the Hero your hair deserves!
Client: STADA Thornton & Ross
Responsible and Accountable for:
Strategy & Concept
Visual Design