The brief: Design a vibrant and engaging page that clearly presents all balloon categories, visually highlights their scale, and effectively showcases different collections. The page should be fun, easy to navigate, and create an exciting experience for users exploring the variety of balloons available.
Styling & Art Direction
To enhance customer engagement, I incorporated lifestyle sets to effectively convey scale—an insight driven by testing.
These visually immersive scenes help customers better understand product dimensions in real-life settings, making the shopping experience more intuitive and inspiring.
Client: cardfactory.co.uk
Responsible and Accountable for:
Digital toolkit design
Wireframe design
Sample selection
Prop sourcing
Creative art direction
Final asset design
Final web build