The brief: Create a standout campaign for the post-Christmas and Valentine's Day period—something fresh, unexpected, and free from the usual red and pink colour palette. Additionally, it was built with a fully responsive design, offering a seamless and user-friendly experience across all devices, ensuring accessibility and ease for every visitor.
Mother's Day Landing Page A/B Test
The test aimed to compare two different landing page designs to determine which resonated better with visitors. One version focuses on showcasing the product highlighting their quality & value. The other version emphasises emotional appeal, using heartfelt imagery to evoke feelings of love and appreciation associated with Mother's Day.
Campaign Photography
Lifestyle photography styling & art direction
Inspiration Image-
For this campaign, I aimed to create a light and airy backdrop, incorporating mustard accents and soft textures to add warmth and depth to the images.
Client: cardfactory.co.uk
Responsible and Accountable for:
Digital toolkit design
Wireframe sign-off
Sample selection
Prop sourcing
Creative art direction
Shoot styling
Final asset design
Final web build