The Problem:
Nizoral is a clinically proven anti‑dandruff brand operating in a highly regulated consumer healthcare category. While the product credentials were strong, the digital and eCommerce presentation lacked consistency and visual impact across touchpoints.
Product pages and marketing assets relied heavily on functional imagery, which limited emotional engagement and made it harder for the brand to stand out in competitive online environments such as eCommerce, PPC, and retailer platforms.
The challenge was clear:
How could Nizoral’s digital presence be elevated to feel more premium, engaging, and effective, while remaining compliant and medically credible?
How could Nizoral’s digital presence be elevated to feel more premium, engaging, and effective, while remaining compliant and medically credible?
The Solution:
I led the creative direction for a digital‑first visual approach that balanced clinical credibility with lifestyle‑led storytelling.
The solution focused on elevating how the product appeared across key digital channels by:
✔ Introducing clearer visual hierarchy and more considered composition
✔ Developing a consistent approach to lifestyle and product imagery
✔ Ensuring all creative remained compliant within a regulated environment
✔ Designing assets that could flex across website, eCommerce, and performance channels
The aim was not to redesign the brand, but to refine and elevate how it showed up online, helping customers understand the product benefits more clearly while improving visual appeal.
Colour Pallet & Font:
Nizoral’s visual identity was designed to reinforce clinical credibility while supporting a more premium presence. Clean, bold colours form a dependable foundation across all touchpoints, helping the brand feel professional, trustworthy, and instantly recognisable.
This is supported by clear, modern typography chosen for legibility and structure. A strong hierarchy ensures information is easy to navigate, balancing medical authority with approachable consumer clarity across digital and eCommerce channels.
Amazon Asset Creative:
This clean, benefit-led design leverages Nizoral’s signature pink palette for instant brand recognition, while presenting concise bullet points optimised for mobile clarity. Four short, high-impact benefits are highlighted to quickly build trust and drive purchase confidence, and I experimented with incorporating emotion through the model, a technique competitors use effectively, to elevate the impact of this secondary asset.
Social Media Creative:
I designed a square moving asset in Adobe Express to align with Nizoral’s current Instagram style and maintain brand consistency. While created in a square format, it could easily be optimised into a vertical Reel to expand reach via Instagram’s discovery algorithm. The upbeat, relatable tone is crafted to engage younger audiences while reinforcing the hero message: “Be a Dandruff Hero.”
Strapline in comments - Say goodbye to flakes and hello to confidence. Nizoral’s got your back with fast, proven relief — Be the Hero your hair deserves!
The Outcome:
The refreshed approach provided Nizoral with a more confident and cohesive digital presence, supporting stronger engagement across eCommerce and marketing platforms.
Key outcomes included:
✔A clearer, more premium visual language across digital touchpoints
✔Improved consistency across product pages and campaign assets
✔Assets designed to perform effectively across multiple channels, including web, PPC, and retailer environments
This work demonstrates my ability to elevate established brands through considered art direction, balancing creativity, performance, and regulatory requirements.
Client: STADA Thornton & Ross
Responsible and Accountable for:
Creative and art direction
Digital and eCommerce design
Visual system development
Cross‑channel asset delivery
Working within regulated brand guidelines