The brief:
Joyful Wellness by Jordan Lane began as a concept I developed to reflect Jordan’s mission of promoting mindful living, nourishing food, and holistic wellness through her non-profit work.
The Solution:
I proposed creating a seasonal, hand-crafted visual identity that would feel warm, organic, and deeply personal—just like the values at the heart of her platform.
The assets & tools I created for this project included a full brand identity: logo design, font selection, a natural and calming colour palette, and seasonal social media hero banners using hand-painted elements. The goal was to establish a brand that could grow with Jordan’s audience while remaining rooted in authenticity, nature, and wellbeing.
Project Roundup:
Joyful Wellness by Jordan Lane – Brand Identity
This project brought together creativity, strategy, and a deep connection to nature and wellness. From concept to final delivery, the goal was to craft a visual identity that feels intentional, grounded, and seasonally adaptable—perfectly aligned with Jordan Lane’s non-profit mission.
Project highlights:
- Collaborating closely with Jordan to ensure every design choice aligned with her values and audience
- Developing a brand system that feels warm, personal, and easy to use across platforms like Canva
- Providing guidance and tools to help Jordan carry her brand forward independently
This was a truly rewarding project that reflects the power of thoughtful design in amplifying meaningful work. I’m proud to have created a brand that Jordan can grow with—and one that feels just as alive and intentional as the community she serves.
Client: Jordan Lane
Responsible and Accountable for:
Personal branding
Toolkit design