The brief: Create a light-hearted campaign with a touch of humour. Avoid traditional couple imagery and take a fresh, unexpected approach. The campaign is vibrant, energetic, and full of life, designed to captivate audiences with its bold colours, playful visuals, and engaging messaging.
Valentine's Day Landing Page A/B Test
The test aimed to compare two different landing page designs to determine which resonated better with visitors. One version focuses on showcasing the product, highlighting their quality & value. The other version emphasises emotional appeal, using heartfelt imagery to evoke feelings of love associated with Valentine's Day.
Responsive 'Shop the Look' Feature
I designed and developed the ‘Decorate’ shop-the-look feature, enabling customers to seamlessly browse and purchase individual products or complete curated looks. This feature enhances the shopping experience by providing inspiration and a more intuitive path to purchase.
Valentine's Day Web & App Assets
I designed a complete suite of responsive assets for both web and app, ensuring a seamless and cohesive user experience across all devices.
Campaign Photography
Lifestyle photography styling & art direction
Inspiration Image-
For this campaign, I aimed to create a soft, neutral backdrop that complemented the campaign colours while incorporating duck-egg accent props for contrast. To emphasise the scale of certain products, I chose to use a hand model, adding a relatable sense of proportion and context.
Client: cardfactory.co.uk
Responsible and Accountable for:
Digital toolkit design
Wireframe sign-off
Sample selection
Prop sourcing
Creative art direction
Shoot styling
Final asset design
Final web build